BRONX, N.Y. (KGO) -- If you're looking for a unique way to pay tribute to your lover on Valentine's Day, you're in luck.
The Bronx Zoo is kicking off its annual "Name-a-Roach" event.
Zoo goers and anyone else interested can name a Madagascar hissing cockroach in honor of a loved one.
A zoo spokesperson says "Nothing says love like naming a roach."
All proceeds go towards the Wildlife Conservation Society.