Grassroots and grand efforts: SJ groups collect toys for kids in need this holiday season

Amanda del Castillo Image
Thursday, November 18, 2021
Here's where to donate holiday toys this year in San Jose
From a grassroots effort to a grand operation, groups in San Jose are already collecting toys for kids.

SAN JOSE, Calif. (KGO) -- The COVID-19 pandemic has changed the way agencies, organizations and groups collect and distribute donations. This holiday season is no different, as we head into the second under the pandemic.

From a grassroots effort to a grand operation, groups in San Jose are already collecting toys for kids.

For Marine Toys for Tots San Jose, COVID-19 cut the number of donation drop sites in 2020 from 370 to 73. This year, they've seen an improvement. San Jose Coordinator Sgt. Manuel Gomez said Toys for Tots has doubled locations and they've seen the return of local donors.

"A lot of companies have been in contact with me saying, 'I was unable to contribute last year because of the pandemic, but we contributed a couple years ago,'" Sgt. Gomez shared. "So, just glad to know that those companies and organizations are reaching back out."

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Sgt. Gomez said Toys for Tots is expecting to meet pre-pandemic distribution goals, reaching more than 100,000 kids within Santa Clara County.

"We try and get toys in the hands of as many less fortunate kids in the county as we can," he told ABC7 News.

This year's distribution is scheduled for December 12th at City Hall.

The website here will redirect you to the Toys for Tots San Jose website, to make an online donation, get information on drop sites, or to request toys for your family.

VIDEO: Watch out for fakes of hot toys this holiday season, consumer advocacy group warns

There's concern the supply chain shortage could bring more counterfeit toys to the marketplace. Experts say some fakes can be dangerous.

Elsewhere in San Jose, for the first time with just two toy collection sites, small business owners from San Jose's Japantown and local social media influencer Jorge Gomez, or @sanjosefoos on Instagram are building the San Jose Toy Drive from the ground up.

It's a grassroots, hybrid holiday donation effort between State of Grace Tattoo owner Taki Kitamura, Zonkey Toys owner Naht Nguyen, Gomez and the Japantown Business Association.

They've made it so contributors can donate either in-person or online, through an Amazon Wishlist.

Naht Nguyen with Zonkey Toys said, "The thought of them not having a great Christmas, it can break your heart."

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Nguyen said Zonkey Toys held the first toy drive of this sort on its own in 2020, but expanded after there was interest from others.

Kitamura added the growing effort is a reflection of community helping community.

"I think there's a really rich, multi-cultural tapestry here and I think we're seeing that with this event," Kitamura told ABC7 News. "If you look at the list of donors, they come from all walks of life, all different types of occupations, ethnic backgrounds, cultural backgrounds, and I think that's what San Jose's about."

He described the city as a "big small town," considering so many people within the community are connected. Kitamura said he feels for the kids, especially after all they've been through.

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South Bay businesses are bracing for the holidays, explaining that goods are taking weeks, if not months, longer to arrive to their stores.

"I think, with COVID and everything, we've all felt that the kids have kinda gotten a bum deal for the last few years," he shared.

For that reason, he partnered with the others for the San Jose Toy Drive.

"We're not a big company, we're not a nonprofit or anything. We're just a bunch of people," influencer Gomez said.

He's used his Instagram account to get the word out, reaching his 61.7k followers and more.

Beyond collecting donations, the group behind the San Jose Toy Drive has also involved more than 50 local small businesses to give back to the donors.

"When someone brings in a toy, they get a raffle ticket for every item they bring in and they get put into a prize pool," Gomez explained. "And at the end, we're going to draw a raffle ticket and you're gonna get a handful of prizes from all the local businesses."

The prizes are worth more than $12,000, according to Gomez.

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Kitamura added, "There's a sense of comradery. I can tell you, we just had two people come in, donate like ten toys and then refuse raffle tickets. They didn't even want prizes. They were like, 'Look, we're a small business, we just want to help the cause.'"

Gomez said 250 people have already requested toys, equating to between 400 - 500 children. He said the last day to request is December 9th. The last day to donate is December 15th. Pick-up is December 18th and 19th with an organized drive-through at Zonkey Toys.

"The main thing is unity," Gomez told ABC7 News. "Everyone kind of wants to do things on their own, but once we all come together, that's when great things could happen."

Click here to be redirected to the San Jose Toy Drive donation site and here for the Amazon Wishlist. More information about prizes for those who donate can be found here.

  • For more than 70 years, The Walt Disney Company has supported the U.S. Marine Corps Toys for Tots Foundation to bring comfort, happiness and inspiration to children and families in need during the holiday season.
  • Disney kicked off the Disney Ultimate Toy Drive with a $500,000 donation to Toys for Tots to help provide toys to children and inspire hope where it's needed most this holiday season.
  • Now through this December 24, join us and donate a toy online at or a new, unwrapped toy at one of our drop-off locations by December 10. Learn more at
  • Join Disney and Toys for Tots to help bring more joy to children in need this holiday season. Donate a toy to the Disney Ultimate Toy Drive now through December 24. Learn more at