SAN FRANCISCO (KGO) -- All eyes were on Apple on Wednesday as the company unveiled the new iPhone 7 and other products during an event in San Francisco.
If you're like most fans of the company, you probably have a lot of pairs of earbuds lying around. And at least a few of them will work just fine. Except on the new, louder, brighter, shinier, and water resistant iPhone 7, there's no place to plug them in.
What you need to know about the iPhone 7
Apple CEO Tim Cook wasn't the only famous person onstage at the Bill Graham Civic Auditorium.
Shagiro Miyamoto, described as the "Father of Mario" from Nintendo, introduced "Super Mario Runs" for the iPhone.
Nintendo's 'Super Mario Runs' coming to Apple iPhone
While he didn't announce the price, Miyamoto did say the game will sell for a fixed price, so you won't have to keep ponying up as you advance through the game.
And it wasn't the only Nintendo announcement.
Pokemon GO is coming to the Apple Watch, so the craze continues.
John Hanke, CEO of "Pokemon" creator Niantic Labs, says the idea is to allow you to focus more on your surroundings and not the phone while playing. It's coming later this year.
Photos from Apple's event in San Francisco
Hanke says the game has been downloaded more than 500 million times, and people playing have collectively walked 4.6 billion kilometers (2.9 billion miles).
Hanke said, "It's certainly been a busy summer for us."
After he made the announcement, Cook joked that the watch app might let him finally break out of Level 2.
A new version of Apple's smartwatch will come with GPS tracking for more accurate workouts and enough water resistance to swim with it, although the company didn't mention anything about its expected battery life.
The faster and brighter device seems to be aimed at swimmers and runners, not like the first one.
"They had, you know, the gold version that was $17,000," said CNET News Senior Writer Shara Tibken. "They were really pushing it as a fashion accessory. And this time around it almost seems like they're releasing a fitness band that's actually a smartwatch."
And to use it, you'll need an iPhone. Maybe the new one?
"It's the best iPhone that we have ever created," said Cook. "This is iPhone 7."
The new device is available in a shiny black finish.
Apple says it's upgrading the camera and flash components for the new iPhone 7, and it's making an even bigger change in the iPhone 7 Plus.
Apple upgrades camera, flash components for new iPhone 7
The larger model will come with two digital camera lenses. One will be for regular shots and the other will have telephoto capabilities, giving you a two-fold zoom. Smartphones typically have resorted to software tricks for zooms, resulting in fuzzy images when blown up.
Both lenses will take photos at 12 megapixels.
The two lenses will also sense depth and allow users to blur backgrounds in images, mimicking an effect that typically requires changing the lens aperture in stand-alone cameras.
Perhaps the biggest question going into the announcement was the fact that the bottom of the phone has no headphone jack. Apple was proud to show off its solution to that little problem - a new product called AirPods.
"They basically look like the earpods that you have with your old phone, minus the cord," said Tibken. "So if you're going for a run, these are probably gonna fall out of your ear."
Apple unveils new wireless 'AirPods'
But they're convenient. They'll pair automatically with all your Apple devices at once, and then they just work.
"The AirPods deliver truly an Apple magical experience," said Phil Schiller, Apple's senior vice president of worldwide marketing.
But here's where it gets tricky.
The AirPods won't come out until sometime in October and they'll be sold separately at $159.
So when you actually get the phone, it'll come with a pair of the old earbuds redesigned with that same lightning connector that's on the charging cable plus an adapter for your other analog headphones.
Pop star Sia closed out Apple's event in SF
Preorders for the watch and phone start on September 9. And then they'll ship a week later on September 16.
The new software, iOS10 rolls out on September 13. And that's a free upgrade for most existing iPhones.
The iPhone 7 will cost $649 and it'll be $769 for the iPhone 7 Plus, or about $30 per month if you finance it.
And if you want that shiny jet black finish, that's only available in the models with more storage, so it'll cost you at least $100 more.
The Associated Press contributed to this report.