LIVE BLOG: Apple's 2016 September product launch event

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Wednesday, September 7, 2016
Apple CEO Tim Cook announces the new iPhone 7 during an event to announce new products Wednesday, Sept. 7, 2016, in San Francisco.
Marcio Jose Sanchez/AP Photo

The iPhone 7, new Apple Watches and more were unveiled on Wednesday during Apple's September product event in San Francisco.

PHOTOS: Apple product launch event

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Sia closes out the Apple Event in San Francisco on Wednesday, September 7, 2016.

Apple CEO Tim Cook unveiled what he calls "the best iPhone we have ever created."

The new iPhone 7 will have "the best camera ever made on any smartphone," according to Phil Schiller, Apple's head of marketing. It will also have better processing speed and a better display, according to Apple. What it won't have: the traditional analog headphone jack. A variety of headphone options are available for its lightning port, including an adapter for analog headphones and the new wireless AirPod headphones.

New Apple Watches are also on the way. An upgrade to the original will be known as Series 2. Apple also partnered with Nike to create the Apple Watch Nike+, a smart watch for runners.

See the full recap here or read the play-by-play from the event in the live blog below.

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