Look before you click. Avoid ads that look suspicious. The less people click on them, the quicker they'll go away.
- Read all components. Make sure that the headline, the body copy and the url of the ad all match what you are searching for.
- If it's not what you're looking for when you land, you should leave. If it looks fishy and you don't immediately see what you are looking for, it could be risky to stick around.
- If it sounds too good to be true, it probably is. Deceptive sponsored link ads are notorious for using outrageous offers to lure you to their site. "Free iPod"? You know better!
- Check in with the company. It's always a good idea to verify the deal, particular with airline or hotel when traveling.
About Jarrod Agen:
Jarrod Agen has been working with the Alliance Against Bait & Click from its early days of conception through the organization's launch and subsequent consumer awareness campaigns. He is the lead spokesman for the coalition, which is comprised of a diverse group of industry experts, organizations, and companies working together to stop bait & click and make deceptive sponsored search results a thing of the past. Jarrod has previously served in numerous communications roles, including spokesman for the U.S. Department of Homeland Security.