Breast cancer myths and facts

January 26, 2009 12:00:00 AM PST
Breast cancer myths and facts. How to take action and protect yourself from the disease.

Breast Cancer Prevention Community Education Forum for Younger Women
Saturday, February 7, 2009
Carr Auditorium
San Francisco General Hospital
1001 Potrero Avenue
San Francisco, CA
9 AM - 2 PM
Registration/continental breakfast at 8am

$10.00 includes continental breakfast and box lunches catered by Project Open Hand

To register for the forum, visit

Registration Deadline: February 2, 2009, Space is limited, so please register early!


  • Important facts about breast cancer risk and prevention in younger women
  • Medical approaches to reduce breast cancer incidence in women under age 40
  • Understanding genetic assessment and testing (individual and family)
  • Practical tips from the research - environmental factors and healthy living
  • Diagnostic Imaging in younger women
  • Breast exams in younger women - what to expect from your healthcare provider
  • Bay Area programs, health insurance issues, and resources for younger women

Registration ($10) includes Continental Breakfast, Lunch and Materials. CEU's available for nurses and health educators. Registration fee waivers are available.

Co-Sponsors: Zero Breast Cancer & the SFGH Avon Comprehensive Breast Care Program (with funding from the Avon Foundation and the Marin County Board of Supervisors)

Community Partners: Women's Cancer Resource Center, Charlotte Maxwell Complementary Clinic, and Cancer Resource Centers of Mendocino County.

Honorary Spokesperson: Janelle Wang, co-host of ABC7's The View from the Bay

Online registration and alternative registration methods, directions, forum agenda and program available at:

About Dr. Judith Luce:

Judith Luce, M.D., is a Clinical Professor of Medicine at the University of California San Francisco and Director of Oncology Services at San Francisco General Hospital (SFGH). Dr. Luce received her Bachelor's Degree in Biology from UC Santa Cruz and her medicine degree from the University of California, San Francisco. She trained in Internal Medicine at the University of Colorado and in Hematology and Oncology at the University of Washington. After several years of research in the molecular biology of retroviruses causing cancer, she moved to fulltime clinical practice. She has won awards for both teaching and community service.

Dr. Luce has participated in clinical research as the principal investigator at San Francisco General Hospital for Minority Outreach programs in the Southwest Oncology Group and the Cancer and Acute Leukemia Group B, and the National Surgical Adjuvant Breast & Bowel Project (NASBP). She is currently the Principal Investigator for SFGH's membership in the Clinical Trials Support Unit of the National Cancer Institute (NCI). Dr. Luce has held a long interest in cancer control issues for underserved women, and has worked as medical director with the Breast and Cervical Cancer Services program of the San Francisco Department of Public Health.

She was a co-investigator in the Breast and Cervical Cancer Intervention (CIS) Study, an NCI funded community outreach intervention, and is a co-investigator in the currently funded CIS Cancer Outreach to the Underserved Project, also NCI funded. She has an interest in the quality of life for women treated for cancer, and is a co-investigator for an evolving series of studies of breast cancer in women under 50 in the San Francisco Bay Area including a newly funded project to evaluate the impact of exercise following treatment for breast cancer in younger women. Dr. Luce is a Program Member of the UCSF Comprehensive Cancer Center.

She has collaborated with investigators in the UCSF School of Nursing on projects involving chemotherapy-induced nausea and post operative pain. Dr. Luce has been a volunteer and board member for the Charlotte Maxwell Clinic, Circulo de Vida, the Northern California Cancer Center, and the American Cancer Society. She actively participates each year in the San Francisco Avon Walk for Breast Cancer.

Ilana Minkoff is one of the dedicated volunteers for Young Survival Coalition of Northern California. In January of 2007, at the young age of 36, Ilana Minkoff became the fourth generation and youngest woman in her family to be diagnosed with a very aggressive form of breast cancer. Her mother, grandmother and great grandmother had all survived breast cancer, so Ilana felt that she would too. While undergoing chemotherapy treatment, Ilana fundraised over $26,000 for breast cancer research. After 16 weeks of chemotherapy, 6 weeks of radiation treatments and four surgeries later, she is finally healthy and back into the swing of things! Ilana is the Vice President of New Business Development for Diversity Best Practices (

Team Ilana is named for the walking team set up by family and friends to walk the San Francisco Avon Walk for Breast Cancer. Ilana was the keynote speaker at the 2007 Avon Walk. In 2008, Dr. Judy Luce joined as honorary teammate. Team Ilana is actively planning for the 2009 Avon Walk. In addition to the Avon Walk, Ilana volunteers for the Breast Cancer Emergency Fund's This Old Bag event. She has also been a participant and fundraiser for First Descents, an outdoor adventure and white water kayaking camp for young adults with cancer.

In an effort to help other young women in the Bay area and Northern California, Ilana and her young survivor friends are re-activating the Young Survival Coalition Northern California chapter. Plans in 2009 including fundraisers, educational programming and outreach to the medical community to raise awareness that the YSC-NC is poised to support younger women who are diagnosed with breast cancer. The Young Survival Coalition (YSC) is the premier international, nonprofit network of breast cancer survivors and supporters dedicated to the concerns and issues that are unique to young women and breast cancer. Through action, advocacy and awareness, the YSC seeks to educate the medical, research, breast cancer and legislative communities and to persuade them to address breast cancer in women 40 and under. The YSC also serves as a point of contact for young women living with breast cancer.

The YSC URL is or you can find our local chapter on Facebook at Young Survival Coalition Nor Cal. E-mail: