Adorable, alternative gear for mom and baby

February 4, 2009 4:57:41 PM PST
Avoid letting pregnancy and motherhood cramp your style.

Products featured in this segment:

Nursing Cover: $30-38
The Peanut Shell Nursing Covers are made from designer weight, super-soft, and breathable cotton fabric. Our nursing covers are designed with feminine details such as scalloped edges, accent piping and all nursing covers come with a free matching burp cloth. So whether it's between the quiche and dessert or a night at home because you decided not to go out, you can nurse your baby where you want, when you want.

Baby Sling: $44-69
You don't believe in before and after you live in the here and now. So, even though you now have a baby, nothing is going to stop you from going here and there. Baby carrier? So...your mother. The Peanut Shell baby sling cradles and comforts your baby. They are made of a variety of fabrics with stylish and thoughtful details and just the right amount of flirt that go with your style. After all, you're a mom, not 'your' mom.

Maternity Hospital Gown: $89
You're radiant. You're beautiful. You're in labor. And in a few hours you will deliver your bundle of joy. Inducing labor? You'll embrace it - because thanks to the Peanut Shell® Maternity Hospital Gown, not only will you turn heads - you'll turn these hospital hallways into fashion runways. Glam and sassy, these gowns are far from drab. Snaps in all the right places and in colors that are rivaled only by your glowing aura.

Swaddle Blanket: $48
Wrap your baby in a luxurious swaddle blanket by the Peanut Shell. The Peanut Shell has taken the art of swaddling, simplified it, and put a pampered twist on the design.

Products can be found at:

Babies R Us,
Products are sold in over 1,200 independently owned baby boutiques.

Additional products from the segment include:
Bella Band from Ingrid and Isabelle, $20-25

Mama Mio Skin Care Products
$26 - $100

About Alicia Shaffer, Founder The Peanut Shell:
The Peanut Shell was born out of a necessity to offer a stylish alternative to typical baby gear found in the market. Founder, visionary and new mom Alicia Shaffer wanted to offer an alternative to the dowdy persona typically found in the baby sling market. She wanted to provide the best care for her child, go about her busy life, while maintaining her sense of style and attitude. Her vision brought her to evolve a simple, age old concept of 'wearing your child' into a fresh perspective-from there, The Peanut Shell was born.

As The Peanut Shell grew into a national brand, they rose above the standard of excellence with their personable brand of customer service, and passion for quality and new ideas. By always adding a fresh perspective, they continue to set the standard for stylish mothers today.

In addition to being seen on numerous celeb mamas such as Brooke Shields, Heidi Klum, Denise Richards, Gwen Stefani, and Marcia Cross, the Peanut Shell® has also been featured in magazines such as Us Weekly, Pregnancy & Newborn, Fit Pregnancy, Life & Style, In Style, and Pregnancy; as well as appearances on The Tyra Banks Show, the bestselling book, Rock Star Mama, and Alicia herself has appeared on The Big Idea with Donny Deutsch.