Starbucks debuts its own instant coffee

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Starbucks CEO Howard Schultz says it took them 20 years to perfect an instant coffee.

"We have completely replicated the taste of Starbucks coffee and I think most people will not be able to taste the difference," he said.

Via comes at a time when Starbucks could use a boost. The global recession and sluggish sales have forced the company to close stores and slash jobs.

MORE: Interview with Starbucks CEO

LINK: Starbucks VIA

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