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Starbucks CEO Howard Schultz says it took them 20 years to perfect an instant coffee.
"We have completely replicated the taste of Starbucks coffee and I think most people will not be able to taste the difference," he said.
Via comes at a time when Starbucks could use a boost. The global recession and sluggish sales have forced the company to close stores and slash jobs.
MORE: Interview with Starbucks CEO
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