'Tweeting bra' raising breast cancer awareness

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That's right. The tweeting bra is part of a new campaign in Greece. It sends a breast exam reminder each time it's unhooked.

A popular Greek TV host is wearing the high-tech undergarment to remind women to perform breast self-exams.

The bra is powered by a low-energy Bluetooth unit embedded into the clasp.

You can follow it on Twitter under the obvious handle @tweetingbra.

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