'Tweeting bra' raising breast cancer awareness

October 29, 2013 2:12:53 PM PDT
October, Breast Cancer Awareness Month, is going high-tech in the form of a tweeting bra.

That's right. The tweeting bra is part of a new campaign in Greece. It sends a breast exam reminder each time it's unhooked.

A popular Greek TV host is wearing the high-tech undergarment to remind women to perform breast self-exams.

The bra is powered by a low-energy Bluetooth unit embedded into the clasp.

You can follow it on Twitter under the obvious handle @tweetingbra.