The group "In Defense of Animals" (IDA) will urge shoppers to avoid buying fur coats or any clothing with fur lining or fur trim.
They plan to stage a demonstration on the Macy's side of Union Square at 11:30 a.m.
They're telling consumers not to be fooled by claims that fur trim is a by-product. IDA says 85 percent of the fur industry's skins come from animals on fur farms.
They say each item represents an incredible amount of suffering by minks, rabbits, foxes, chinchillas, and other furry animals.