Animal rights activists calling for 'Fur-Free Friday'

November 29, 2013 6:04:30 AM PST
Animal rights activists are calling for a "Fur-Free Friday" as shoppers hit higher-end stores at San Francisco's Union Square.

The group "In Defense of Animals" (IDA) will urge shoppers to avoid buying fur coats or any clothing with fur lining or fur trim.

They plan to stage a demonstration on the Macy's side of Union Square at 11:30 a.m.

They're telling consumers not to be fooled by claims that fur trim is a by-product. IDA says 85 percent of the fur industry's skins come from animals on fur farms.

They say each item represents an incredible amount of suffering by minks, rabbits, foxes, chinchillas, and other furry animals.