Companies looking to advertise during the Super Bowl this year are going to shell out big bucks.
The going rate this year is $4.5 million for a 30 second spot.
Some rookies are coughing up the cash. You'll see ads from website design company WiX, smartphone case maker Mophie and Loctite super glue.
Carnival Cruise Lines is looking to drum up P.R. by letting fans vote online for their favorite spot.
And believe it or not, Skittles has never tasted the rainbow on the world's biggest advertising stage, until now.