San Francisco's 'oldest toy store' may close up shop for good

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Monday, December 18, 2023
San Francisco's 'oldest toy store' may close up shop for good
San Francisco's 'oldest toy store' may close up shop for goodOne of San Francisco's last remaining toy stores may have to close its doors if business doesn't pick up soon.

SAN FRANCISCO (KGO) -- One of San Francisco's last remaining toy stores may have to close its doors if business doesn't pick up soon.

The beloved Jeffrey's Toys in Union Square, which has been family-owned and operated since 1938, has been hit with hard times.

MORE: 'Keep them alive': SF small businesses face holiday season economic challenges

There were once seven Jeffrey's Toys stores in the city, but the one on Kearny Street is all that remains.

"We all know, the pandemic has been hard on people, the uptick in crime. I look around me right now and see so many buildings that are closed and shuttered. Why are we here? We love San Francisco, we love toys, and we're the type of family that doesn't give up," said co-owner Matthew Luhn.

Luhn says this week will determine if the store survives after Christmas.

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