Survey: San Francisco Giants have 2nd most loyal fans in baseball

SAN FRANCISCO (KGO) -- A new survey finds the San Francisco Giants have some of the most loyal fan bases in baseball.

According to the 23rd annual Brand Keys Sports Fan Loyalty Survey, Giants fans rank second, just behind the St. Louis Cardinals. The Giants improved from number five last year in part because of winning the World Series last season. Brand Keys' president says winning only accounts for about 20 percent of fan loyalty. Other important factors include: fan bonding, history and tradition, and pure entertainment.