Kevin Durant's special shoe only for sale while he's on court for Game 1

Fans of Golden State Warriors forwardKevin Durant can buy the shoe he will be wearing for Game 1 of the NBA Finals on Thursday, but only when he's on the court.

Consumers will be able to buy the white version of the KDX "Still KD" shoe -- which Durant will be wearing for the first time during Game 1 -- on Nike's SNKRS app as soon as the game tips off in Oakland at 9 p.m. ET. Sales will be halted when Durant is subbed out of the game, when a timeout is called and during halftime.

Sales will also stop when the game ends or when the shoes sell out.

Fans who buy the shoes through the app (for $150) will also get a pin set. The shoe will go on sale at retail to the general public on Friday.