Japanese leaders worry because the birthrate keeps falling and more than a quarter of the population is over age 65.
"We are the most rapidly, aging society in the world. No other human society has seen a developed society with so much aged population," said Kuniko Inoguchi, a former government minister.
The government has gone as far as setting-up matchmaking events. Those events include sessions with beauty advice and dating role-playing exercises. Some online dating sites even offer cash rewards for couples who marry.
