Shoppers temporarily evacuated from New Jersey mall on Black Friday due to investigation

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Friday, November 24, 2023
American Dream mall in New Jersey evacuated on Black Friday due to bomb threat, Murphy says
The American Dream mall in East Rutherford, New Jersey, was evacuated on Black Friday while police investigated a bomb threat.

EAST RUTHERFORD, New Jersey -- The all-clear was given after the American Dream mall in East Rutherford, New Jersey, was temporarily evacuated on Black Friday while police investigated a bomb threat.

Gov. Phil Murphy said that New Jersey State Police were investigating the threat after the mall opened early at 7 a.m. for holiday shopping.

All customers, tenants and employees were asked to evacuate the building out of an abundance of caution before 8:30 a.m. They were told not to use elevators.

Just after 9:15 a.m. an updated emergency alert was sent to cellphones saying that the situation was resolved and the facility was safe.

Witnesses on the scene said the evacuation was confusing but was orderly and there was not chaos.

"We all had to run and scatter for our lives before we know what's going on and hopefully nobody gets hurt and everybody is safe and I'm here by my car and I plan to go back in once the coast is clear, but it's sad this is how we have to live our life," shopper Annette Freedman said.

American Dream said in a statement it was "a non credible threat" and the evacuation was "out of an abundance of caution."

"American Dream was evacuated this morning following what was later deemed a non-credible threat," the statement said. "This was done out of an abundance of caution, as the safety of our employees and guests is and will always be our priority. The center has already re-opened. We look forward to a joyous and safe holiday season.

Gov. Murphy said they will remain vigilant to ensure everyone stays safe this holiday season.

The American Dream is the second biggest mall in America and Friday is expected to be one of the busiest shopping days of the year.