It's not even on sale yet, but wireless providers are already offering deals for the iPhone 6.
Verizon Wireless says it will offer customers a free 16-gigabyte iPhone 6 if they traded in an eligible working, older iPhone model and signed a two-year contract.
Sprint says it will let customers trade in as many as three older phones at up to $300 per device.
Sprint also says iPhone 6 buyers offer a $50 per month deal for unlimited talk, text and data.
T-Mobile says it would beat any rival's trade-in offer and throw in an extra $50.
Meanwhile, Apple Watch is the Cupertino company's first new product in four years.
Within hours of its unveiling, rumors started swirling. One suggested that the Apple Watch couldn't be used by left-handed people.
But the device can be inverted and officials say users will have the option to set it up for either a right-handed or left-handed person.
The watch doesn't go on sale until early next year.