Apple CEO Steve Jobs had plenty to share, but saved the best for last and his hot-selling iPhone is getting even hotter.
It's called the iPhone 3G, meaning 3rd generation and also for high speed 3G wireless networks.
"The iPhone 3G is going to sell for $199.00," says Jobs.
That's a 50 percent cut in price.
Developers have had only three months to start working on new applications for the iPhone, and they wowed the house with a wide range of games and services.
Apple also said the iPhone 3G will now work with corporate mail systems after tests by well over 100 Fortune 500 companies.
"It will be a serious threat, not only to the Blackberry, but also to the Windows Mobile side because at this point, they don't have quite the rich environment that the iPhone is delivering today," says industry analyst Tim Bajarin.
The iPhone 3G downloads websites almost three times faster than the current version and it has built-in GPS to pinpoint its location.
"It truly becomes a pocket computer, and that's really where the future is -- the ability to play games, the ability for doctors to look at radiology scans, the ability to synchronize the iPhone with your PC or Mac. It's really the infrastructure behind the scenes that makes this an important product," says technology analyst Larry Magid.
Launch date is July 11th -- not just in the U.S. but also in 22 other countries and AT&T remains the exclusive U.S. carrier.
With the new features and by opening up sales to over a dozen new countries, Apple could well surpass its original goal to sell 10 million iPhones by the end of the year.