A bus used to help promote the "Amber Ready Program" rolled into San Francisco Friday morning as part of a 30-city tour.
The "Amber Ready" technology allows parents to use their cell phones to store their children's vital information and photograph. If a child goes missing, that data could then be transmitted to police instantly.
The Amber Ready program will reduce the time it takes for law enforcement agencies to be able to disseminate a missing child alert by enabling parents to have their children's information locked and preconfigured in the parents' cellphone," said Kai Patterson CEO, "Amber Ready."
A two-year membership to the service costs $50. The Amber ready foundation is hosting a free child safety night to tell parents about the new program. The event starts at 7 p.m Friday at the Hilton San Francisco on O'Farrell Street.