Back-to-school fashions

As featured in this segment:

Mountain Sprouts Girls Terra Skirt $31.95
Outside Baby Girls Outdoor Coolbest Top $29.99
Amy Hoodie $24.00
Kamik Kids Stomp Rainboots $27.00
Mini Messenger $29.99
Wallflower Socks $9.50

Patagonia Girl Boardie Capris $40.00
Patagonia Girls Strappy Tank $29.00
66 North Kid's Baldur Fitted Jacket #99.00
Dakine Havana Tote $22.00
Teva Kids Mush Flipflops $16.00

Sierra Designs Micro Light Rain Jacket $30.00
Patagonia Girls Birdy T-Shirt $25.00
Dakine Academy Pack $45.00
Ambler Mountain Works Kids Tulip Hate $31.00

Mountain Khaki Kids Original Mountain Pant $54.95
Dakine Kids Heli Pro Pack $45.00
Patagonia Kids Squeeky Clean Polo Shirt $39.95
Dakine Kids Heli Pro Pack $45.00
Base Camp Lunchbox $19.95
Teva Kids Aniso $60.00

Sarah Laufer, Mother, Lawyer, Environmentalist, Paddler, Snowboarder
Sarah Laufer, 34, is a "girl from Brooklyn" who can't get enough of the outdoors. As a child, she and her family spent most summers camping and backpacking in Nova Scotia, away from the noise and heat of the city. It never mattered that they carried all the wrong gear-the joy came from spending time together in the fresh air and sunshine. Sarah pursued her love of the outdoors throughout college. She worked as a ski boat instructor and whitewater river guide. She led hiking and paddling trips for fellow students. She sold specialty gear to fellow outdoor enthusiasts. When she wasn't working, Sarah was on a snowboard honing her big mountain riding skills. In between, she earned a law degree.

Sarah stopped practicing law to spend more time with her two young children, and to give them the chance to explore the world instead of watching it on television-to enjoy firsthand the sun, the grass, the mountains, the water and the air. Inspired by their joy, and by the outdoor lifestyle of their hometown in Bend, Oregon, Sarah launched Play Outdoors in 2008.

Play Outdoors is a resource to help everyday families get outside every day-whether it's a ten minute romp in a local city park or a multi-day camping trip in the backwoods. "There's so much pressure on parents to create the 'perfect' childhood experience," comments Sara. "But there's no substitute for fresh air and fun, and all it takes is a few minutes a day."

Play Outdoors' e-commerce site offers high-quality outdoor apparel, gear and accessories for children ages 0-12. The corresponding online magazine provides tips, tools and articles to make it easier for other families to explore the joys of the outdoors together.

"At Play Outdoors we believe puddles are for jumping, trees are for climbing, and trails are for exploring," explains Sarah. "Our goal is to build a company that makes kids and their grownups feel safe, happy and excited to be outside-whether they are in Brooklyn or Bend."


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