Stanford MBA students help preemies around the world

Three Stanford MBA students used a social media campaign to help save the lives of preemies all over the world.

April 28, 2010 12:00:00 AM PDT
Three Stanford MBA students are using social media to save lives.

ABC7's media partner, The Mercury News says it began with a video promoting an organization called Embrace.

They put the video on YouTube where it was seen by a CEO in India. He put it on digital billboards across the country.

Embrace wants to make low-cost baby incubators widely available.

They believe the warmers will save the lives of hundreds of thousands of children in developing countries.

The Stanford students -- Karla Gallardo, Lavanya Ashok, and Aastha Gupta -- say the project was the highlight of their time in business school.