America's Cup focuses on building TV audience

July 18, 2011 8:39:58 PM PDT
The America's Cup teams are getting ready to race. The first event leading up to the big event in San Francisco in two years is about to kick off in Portugal.

This America's Cup is really changing the game for both racers and spectators. They're hoping to sell the event to a television audience, fast and furious.

In an interview Oracle CEO Larry Ellison told ABC7 San Francisco is an ideal place for the America's Cup because of the wind and because the broadcasters can count on the race starting on time.