That is according to a new study by Bankrate.com.
That's the bad news. The good news is American's are turning this into a game. Consumer intelligence company, Mintel, says, "Consumers no longer view bargain hunting as a necessary chore, but rather an enjoyable pastime."
In the survey, Mintel says 64 percent of American moms say they are spending more time looking for sales and shoppers as a whole are open to trying new products and services, but only if there are discounts and promotions connected to them.