Domestic violence billboard targets Mirkarimi

The billboard contains a "not-so-subtle message" for the San Francisco sheriff.

February 16, 2012 10:59:24 PM PST
Advocates for domestic violence victims unveiled Thursday a new billboard targeting San Francisco Sheriff Ross Mirkarimi.

The huge ad, posted on 10th and Harrison streets reads: "Domestic Violence is NEVER a Private Matter."

The billboard is a direct jab at remarks made by Mirkarimi about his ongoing domestic violence case against his wife.

On the day he was sworn in as sheriff, Mirkarimi said the issue was a "private, family matter."

Mirkarimi, who denies all charges, is set to stand trial at the end of next week.

La Casa de las Madres, a group which runs a shelter for domestic violence victims, raised money for the billboard campaign.