Levi's and San Francisco 49ers announce new stadium naming rights deal

May 8, 2013 11:12:41 AM PDT
Levi Strauss & Co. will put its name on the San Francisco 49ers new Santa Clara stadium when it opens next year.

It's expected to be the West Coast's biggest ever naming-rights deal, worth several million dollars.

San Francisco Mayor Ed Lee and Santa Clara Mayor Jamie Matthews are join 49ers and Levi's executives for the announcement at Levi's headquarters in San Francisco.

The press conference is being streamed live at 49ers.com/live.