Last week, a fifth-grader wrote to Elon Musk, suggesting a competition for the best Tesla commercial, and he responded by saying it was a great idea.
Well now he's doing it.
Contestants need to put together a 90-second ad on YouTube about Tesla.
The company has scorned advertising in the past, relying instead on public relations and a reputation for innovation.
Click here for more details about the competition and click here for more stories about Tesla.
Tesla uses fifth-grader's idea for commercial competition