Pumpkin Spice Seltzer? Bud Light hops on the fall flavoring trend

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Wednesday, September 1, 2021
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Bud Light has gotten "in" on the Pumpkin Spice trend, releasing a new seasonal Fall 12-pack that even includes a Marshmallow flavor.

SAN FRANCISCO -- It would appear that if you add pumpkin spice to anything, someone will buy it.

Bud Light is introducing its first-ever hard seltzer infused with the fall flavor.

MORE: Here's when the Pumpkin Spice Latte returns to Starbucks in 2021

It includes a blend of pumpkin, cinnamon, nutmeg and vanilla flavors that the company describes as "literally the taste of fall."

The canned drink will be available as part of a 12-pack that will also include toasted marshmallow, maple pear and returning favorite apple crisp.

The company unveiled the new beverages on Twitter Tuesday using the hashtag #FallFlannelSeltzer.