OAKLAND, Calif. (KGO) -- We meet Chris Iglesias, CEO of The Unity Council. He's the tireless leader of 300 dedicated staff and a $20 million annual budget, serving 8,000 people in his community.
Watch the video player above for his take on Dia de los Muertos and what the day means for the people his group serves.
Visit the page for more about The Unity Council.
Get a full look at the celebration of Latino Heritage Month here.