SAN FRANCISCO (KGO) -- This week is the first time Dreamforce is hoping to be back in full force since before the pandemic. The annual tech conference kicks off Tuesday and runs through Thursday at the Moscone Center.
The annual tech conference is expected to bring an economic boost to San Francisco's Downtown businesses, especially restaurants.
Dreamforce was still held in 2021, but on a much smaller scale because of COVID. It drew in about a thousand people in-person, compared to the 170,000 people back in 2019.
LAST YEAR: Dreamforce opens in San Francisco with 1,000 in-person attendees, 1st convention since 2019
SF Gate reports that restaurants are seeing a 20% increase in reservations and private room bookings for this week.
Despite the much-needed boost, reservations are still down 32% compared to 2019.
If you are headed to Dreamforce, expect to see a star-studded speaker panel from Matthew McConaughey, Bono, Jennifer Hudson, Jane Goodall, and Al Gore.
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