Lexus aims to reinvent itself with a radically new design concept

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Wednesday, December 10, 2014
(ABC Owned Television Stations)

Talk about a makeover. In one of the hottest reveals at the 2014 L.A. Auto Show was new concept car by Lexus, the LF-C2, showcasing brand new design ideals the company hopes to employ in the near future.

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In its global debut, the bright and beautiful, sunshine yellow coup is a Grand Touring concept inspired by Lexus' brand passion for driving. The roofless sports car models itself after a roadster, featuring an elegantly beautiful interior for all onlookers to behold. The complete overhaul design attracted huge crowds, all trying to get a glimpse of the luxury car that has everyone excited for what's to come.

As Lexus has adopted a a bolder, racier persona in recent ads, the car company isn't holding anything back in its attempt to reinvent itself for the next generation. This attitude is reflected in the LF-C2, capturing the edginess and fun of reckless youth.