SAN FRANCISCO (KGO) -- Hundreds took part in a San Francisco Valentine's Day tradition.
Friday was the annual Pillow Fight in the Embarcadero Plaza.
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There is no official organizer, but in years past, it begins like a flash mob at 6 pm.
Last year, participants claimed there is no better way to show love than smacking loved ones with a fluffy pillow.
Hundreds attend annual Valentine's Day pillow fight in San Francisco