VIDEO: Colin Kaepernick billboard hangs high above Nike store in San Francisco's Union Square

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Former San Francisco 49er Colin Kaepernick is dominating conversation across the U.S. as well as the San Francisco skyline. Here's a look at the billboard above Nike's flagship in Union Square. (KGO-TV)

Former San Francisco 49er Colin Kaepernick is dominating conversation across the U.S. as well as the San Francisco skyline.

Video from SKY7 shows a giant billboard on top of Nike's flagship just off Union Square.

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Former San Francisco 49ers quarterback Colin Kaepernick kneels before the start of an NFL football game against the Atlanta Falcons, Dec. 18, 2016 in Atlanta.



The move comes a day after the company announced that Kaepernick would be a major part of its 30th anniversary "Just Do It" campaign.

The billboard features the caption, "Believe in something, even if it means sacrificing everything," which is a reference to Kaepernick's protests against racial injustice, that he and others believe has cost him a job in the NFL.

Get the latest on former 49er quarterback Colin Kaepernick here.

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