Target now offering free shipping on all items

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Thursday, October 23, 2014

Starting Wednesday, Target is offering free shipping on all items in an attempt to compete with Amazon.

It's early for such a move, coming weeks before the holiday season kickoff Thanksgiving weekend.

It could squeeze Target's profit margins but the company is trying to woo customers increasingly researching and buying on their smartphones.

It is also trying to move beyond a massive data breach that hurt holiday sales last year.