Shoppers care more about stores than about brands

July 2, 2012 6:32:51 PM PDT
A new study finds people care more about where they shop than the brand name of the item they buy.

The study, just completed by online coupon search engine shopathome.com, shows 62 percent of consumers searched for store-centric deals, 24 percent for product-specific coupons, while only 14 percent search specifically for brand name product discounts online.

Nearly half of all U.S. consumers will use online coupons and codes during 2012.


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