Miley Cyrus plays as squeaky clean Hannah Montana with her dad Billy Ray. She's a massive franchise, but following a racy photo shoot in the pages of Vanity Fair, Cyrus now says she is embarrassed by the photos.
In a statement, she says "I never intended for any of this to happen and I apologize to my fans who I care so deeply about."
The pictures were taken by celebrity photographer, Annie Leibovitz, who has an exhibition currently at the Legion of Honor.
"I'm sorry that my portrait of Miley has been misinterpreted. The photograph is a simple, classic portrait," says Leibovitz.
The Disney Channel, which like ABC7, is owned by Disney, doesn't look at it so artistically. It says "a situation was created to deliberately manipulate a 15-year-old in order to sell magazines."
Vanity Fair notes that her parents were on set all day. This comes after some racy photos of a girl who could be Cyrus have been appearing on the internet.
Some parents are critical but from the feedback we got today, but this isn't likely to create a long term effect.
"I think they got a bad angle of her. I don't think she's like that," says 14-year-old Amanda Aguilar.
"I think she's a great influence. She just didn't do it at the right time," says 13-year-old Emily O'Reilly.
"I think it could be a bad influence for some kids. It depends what they're into and how their parents supervise them," says Christie Collins, a Bay Area parent.
But, it is all about life in Hollywood.
"I think it's pretty hard growing up in that line of work," says Kendall Willets, another Bay Area parent.
Just ask stars at the Young Hollywood Awards.
"I think if the media wasn't that intense, I don't think she'd be freaking out about doing those pictures," says actor Emmanuelle Chrilqui.
"The mistakes people make in everyday life are blown out of proportion," says country singer Taylor Swift.