The free salsa lessons, salsa cook-off and live music will start at noon on Sunday. City spokesman Malcolm Smith said he expects thousands of people to show up throughout the day.
"There's going to be a lot of people. It's going to be a lot of fun with a lot of variety from mild to blow your head," Smith said.
The event is at Courthouse Square near Theatre Way. Awards will be given to the best salsa dancers and the best salsa makers.
The festival will also offer art projects and many other activities until 8 p.m.