Lombard Street turned into 'Candyland'

<div class="meta image-caption"><div class="origin-logo origin-image none"><span>none</span></div><span class="caption-text">Children run down Lombard St. also known as &#34;The World&#39;s Crookedest Street&#34; in San Francisco, Wednesday, Aug. 19, 2009. Lombard St. was transformed into a gigantic Candy Land board game to commemorate the 60th anniversary of the game. The Candy Land board game was designed by Eleanor Abbott while she recovered from polio in the 1940&#39;s. The game consists of a winding, linear track of 134 spaces. It is built around a simple story line about finding the lost king of Candy Land. &#40;AP Photo&#47;Marcio Jose Sanchez&#41;</span></div>
August 19, 2009 7:26:53 PM PDT
San Francisco's Lombard Street in Russian Hill looked like the windy path of the classic children's board game "Candyland."

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Toymaker Hasbro converted Lombard Street into Candyland on Wednesday. It hired costumed characters and turned this landmark into a block-long, crooked version of the beloved board game.

"You must have paid the city for this," said ABC7's Wayne Freedman.

"No, we didn't. Candyland has been cherished for years by millions of people," said Christina Gomes from Hasbro.

And clearly, corporations keep to very tight scripts. The company paid all costs and reimbursed residents for landscaping and received mixed reviews.

"I don't mind it, but some of my neighbors do," said a Lombard Street resident.

As for the game itself, four teams of kids went down Lombard Street and stopped at points of interest -- or so we're told.

In reality Lombard Street looked more like one big sugar rush.

"They're going down, we're going up. No, we go down, they go back up," said kids participating in the game.

For the record, a team of kids from UCSF Medical Center won the contest. The green team finished second.

"I don't think we'll ever do this again," said a participant.

Not even in 60 more years, assuming board games even exist.

RAW VIDEO: Lombard turns into Candyland

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