Family members say 11-year-old Alana Williams was a sweetheart, a typical sixth grader who loved text messaging and doing her nails and hair.
"Whoever did this to her, you know, they're a coward, and to run back over her a second time and then speed off, how do they live with theyself, that's somebody's baby at the end of the day," Williams' cousin Michele Hilton said.
Williams had just gotten off her AC Transit bus, on her way to Frick Middle School, when she was hit by the car. Police say she was in the crosswalk at Foothill Boulevard and 64th Avenue when someone pulled around the bus and hit her, then backed up and hit her again.
"Some witnesses have reported that the child was struck and then the person backed up and caused more damage at that point," Oakland Police Department Captain Paul Figueroa said.
In the afternoon, Williams' mother came to the scene, surrounded by family and friends.
Witness Bryan Simon says he saw the black, 4-door sedan speed off and Williams in the road.
"That was a gruesome sight, I just pray for her family," Simon said.
Police say there were many witnesses, but each remembers seeing something slightly different from the other.
Anthony Limbrick manages a restaurant at the intersection; he says it is a dangerous one.
"This is a very bad intersection here at 64th and Foothill, we see people driving through the stop sign, 40, 50 miles per hour, double, triple cars at times," Limbrick said.
The district says it has wanted a stop-light installed at the intersection for some time.
"Everyone's frustrated and just distraught at the death of a child in what is a preventable fashion," Oakland Unified School District spokesperson Troy Flint said.
The family is planning a memorial at the school.