Junk food affects brain just like drug addiction

March 29, 2010 12:58:29 PM PDT
According to new research, binging on high-calorie, high-fat junk food affects people's brains the same way as drug addiction.

A study of rats at the Scripps Institute in Florida confirms that binge eating junk food leads to similar obsessive, compulsive habits.

The brain's pleasure center gets overloaded and eventually crashes, requiring a higher dosage to achieve the same level of pleasure the next time.

The study is published in the journal Nature Neuroscience.