49ers join forces with the California Lottery

The San Francisco 49ers break out the "nutcracker" drills for the start of training camp.

August 26, 2010 5:49:09 AM PDT
The California Lottery is trying a new way to sell its scratcher tickets.

For the first time it's teaming up with the San Francisco 49ers to offer prizes like season tickets, road trips, luxury suites and tailgate parties, not to mention cash prizes.

The idea is to offer something that appeals to both football fans and lottery players.

The new promotion begins September 3 and continues through November 28.