A look at breast cancer awareness donations

October 6, 2010 3:41:20 PM PDT
October is Breast Cancer Awareness Month and that means the signature pink bows are everywhere.

You may notice the ribbons are appearing on all kinds of consumer products -- from marker pens to water bottles and even golf clubs.

The idea is to raise awareness and money to fight a disease expected to kill 40,000 women this year.

However, the American Cancer Society warns a pink bow doesn't necessarily mean your purchase will support cancer research.

Many companies put a cap on the amount they will donate and if you look closely at labels, or go online, you can find out how much companies will actually donate.