'Try BART Week' kicking off today in Oakland

October 18, 2010 9:08:38 AM PDT
A simple text message is all BART riders will need to get their hands on some free stuff starting today.

It's all part of a promotion called "Try BART Week."

To enter BART riders will need to text in a "BART word of the day" which will be flashed over station message boards.

The prizes include chocolates, gift cards and a grand prize of $2,500 in BART tickets.

ABC7's Frances Dinglasen is taking part in the campaign kickoff event. It will take place from noon to 1 p.m. at the 12th Street/Oakland City Center BART station.