Holiday season's most popular gift cards

November 15, 2010 8:26:17 PM PST
While contemplating what you will be getting for gifts this holiday season, keep gift cards in mind. It is expected that each of us will buy and give between three and four gift cards. buys and sells gift cards online and says this year's most popular cards in California will be, in order:

  1. Target
  2. Home Depot
  3. Tiffany & Co.
  4. Macy's
  5. Walmart

Consumer psychologist, Kit Yarrow, says gift cards are popular because they give the gift of shopping as well as the actual dollar amount.