The giant music festival that rocks on a dozen stages has become one of the most important musical festivals in the country. But in San Francisco, it's not just about the music, the economic impact is important too.
"We have over 4,500 jobs being created for this weekend, which is, we're very proud of that," Another Planet Entertainment spokesperson Gregg Perloff said.
The event planners expect 60,000 people a day. With more than half of those people from out of town, hotels, restaurants and cabs will see a $4 million impact.
For the fourth edition of the event, organizers have made it bigger with fancier stages, the new McLaren forest, where food trucks will join the chocolate land and performance art. The Barbary is a circus like tent with comedy and magic. Festivals now go beyond the music venue.
And the all important 500 portable toilets will be there as well.
The event does impact the surrounding neighborhood, where parking can already be challenging. Tow trucks are on call if needed.
The music stops at 10 p.m. each night. Important, Richmond resident Joy Estudillo says, because the first day of school is Monday.
But not all the residents mind.
"I really don't mind; it's like a free concert, I hear the soundcheck out my bedroom window," Richmond resident Lauren Ballinger said.
