New USF logo unveiled on Friday

August 20, 2011 11:45:13 AM PDT
At the University of San Francisco, the new school year brings more than new students but also a new logo, which was unveiled Friday, a university spokeswoman said.

The new logo, along with a new tagline, "Change the World From Here," updates the former logo, which was introduced nearly 20 years ago.

The logo now spells out the university's name instead of only its initials.

The logo forms a cross in the center, referencing the school's Jesuit Catholic tradition, and there are arrows that point both inward and outward, which spokeswoman Anne-Marie Devine said represents the ongoing dialogue and engagement between USF and society.

The design for the logo was an 18-month process and co-created by San Francisco design firm, Studio Hinrichs, and USF creative director Dale Johnston.

Former and current students, faculty and staff were part of the design process. They provided feedback and ideas for the logo redesign, Devine said.