Quaker Oats man slims down

March 30, 2012 6:12:46 PM PDT
The Quaker Oats man has slimmed down a bit.

It's subtle, but the Seattle advertising firm in charge of the re-design told the Wall Street Journal they took about 5 pounds off Larry.

His double chin is gone, his hair is shorter and you can see more of his shoulders, making his neck look longer.

The makeover is an apparent effort to emphasize health.