The Cure, Outkast, Eric Church, Weezer, The Fray, LL Cool J and Heart top the bill of 50 music performances on four stages on the grounds of the 26-acre Napa Valley Exposition.
The festival also features food, wine and beer from wineries, fine restaurants and breweries.
It's the second BottleBock festival in Napa. Last year's 5-day event drew huge crowds, but its success was tainted when the producer, BR Festivals, filed for bankruptcy because of more than $4 million in unpaid debts to vendors and others.
This year's festival, billed as "The Ultimate Celebration," is produced by Napa Valley-owned Latitude 38 Entertainment. Music performances include country, bluegrass, rock, hip-hop and alternative artists.
"As new producers of BottleRock, our vision is to keep the best-of-the-best from the 2013 festival-goer experience while taking this up another notch," said David Graham of Latitude 38 Entertainment.
Three-day Platinum passes for $3,000 are available now.
Three-day passes also will be available for $249 and $279, and 3-day VIP passes will be available for $549 and $599. Single day passes will be available in April.