Group uses selfies to increase food bank donations

April 21, 2014 8:39:05 PM PDT
An organization is using the selfie trend to increase donations for food banks.

California Grown partners will donate a pound of food to food banks for every selfie taken with the organization's logo -- or anything grown or produced in California, including flowers, wine, apples, milk or beef. The images have to include the hashtag #cagrown in a post on Instagram, Twitter or Facebook.

The program runs through the end of October.