SAN FRANCISCO (KGO) -- Say goodbye to one of the iconic billboards part of San Francisco's skyline for more than 83 years.
For decades, the Coca-Cola sign greeted drivers on I-80 to and from the Bay Bridge in the city's South of Market.
Coca-Cola says the board will be removed after being installed in 1937, just as the Bay Bridge opened.
A spokesperson from Coca-Cola confirmed that they are not renewing the lease as part of their efforts to "focus on other digital media platforms that support the growth of our overall beverage portfolio."
ABC7 News passed by 5th and Bryant Street on Monday afternoon and spotted crews starting to take down the sign.
ABC7 News has reached out to the Coca-Cola media team for a statement, they said:
"The Coca-Cola sign has been an iconic and identifiable part of the San Francisco skyline for 83 years. The original billboards were installed on the rooftop of a newly constructed building in 1937 just as the Bay Bridge was opened. While we, like many San Franciscans, will miss seeing the sign, we made the difficult decision to not renew the lease as part of our efforts to focus on other digital media platforms that support the growth of our overall beverage portfolio.Everywhere we operate, we strive to create value and make a positive difference. While the sign will not be visible, we remain committed to the San Francisco community through active support of many civic, cultural and charitable programs."