Woman dies after tweeting about working for 30 hours

Mita Diran, 24, collapsed Saturday soon after tweeting, "30 hours of working and still going strooong." Diran died Sunday.

Diran worked for the branch of Young & Rubicam advertising agency in Jakarta, Indonesia.

The exact cause of Diran's death is not clear, however, local media reports cite a combination of her long hours and consumption of energy drinks.

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